Balch Institute ethnic images in advertising collection

Table of Contents

Summary Information

Abstract

Administrative Information

Related Materials

Controlled Access Headings

Collection Inventory

Summary Information

Repository

The Historical Society of Pennsylvania

Creator

Balch Institute for Ethnic Studies.

Title

Balch Institute ethnic images in advertising collection

ID

3238

Date

1891-1999

Extent

0.6 Linear feet ; 2 boxes, 1 flat file

Author

Finding aid prepared by Cary Hutto

Sponsor

Processing made possible by a generous donation from the Young Friends of HSP.

Language

English

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Abstract

In 1999, the Balch Institute for Ethnic Studies created an exhibition on the depictions of various ethnic groups in local, regional, and national advertisements and mass media. This artificial collection of graphics resulted from staff culling items for that exhibition. The materials in the collection date from the 1890s to the late 1990s. The bulk of the images in the collection contain caricatured and stereotypical representations of individuals that were used widely in advertising and merchandizing in the early to mid twentieth century. In the collection researchers will find magazine and newspaper advertisements, produce labels, pamphlets and small publications, cards and postcards, clipart, menus, placemats, and ephemera, some of which was targeted at a specific ethnic group, such as fans from African American riding academies. There is also an illustrated promotional booklet from Fischer’s Coffee entitled “How to Ask for A Cup of Coffee in 32 Languages” (Box 1, Folder 20).

Among the many ethnic groups represented in the Balch Institute ethnic images in advertising collection are African American, Arab, Dutch, Eskimo, English, Chinese, North American Indian, Italian, Irish, Hawaiian, Hispanic, German, Jewish, Japanese, Scottish, Russian, Swiss, and Pennsylvania Dutch. There are also items that depict multiethnic groups, and at least one item does not appear to be connected to any group. In addition, some items have been separated into non-ethnic categories, such as "Immigrant" and "Appalachian."

In Box 1 the images are arranged alphabetically by name of ethnic group portrayed. Box 2 contains a series of 35mm photographs of items. most of which are in the collection, along with a few that are not. There is one flat file of oversized items pertaining to several different ethnic groups.

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Administrative Information

Publication Information

 The Historical Society of Pennsylvania ; 2015.

Access restrictions

The collection is open for research. The bulk of the collection has been digitized and is searchable through digitallibrary.hsp.org.

Use restrictions

The reproduction of materials in this collection may be subject to copyright restrictions. Please contact HSP's Rights and Reproduction department for questions concerning the use of potentially copyrighted items.

Provenance

This collection consists of items that were culled together for an exhibit by Balch Institute staff members. Many of the items were given to the Balch Institute by Mari Kathleen Fielder, and some were purchased. Some items have unknown provenance.

Accession number 1985.056.

Processing note

The items in this collection were previously part of the Balch Institute collection of miscellaneous ethnic ephemera (SPC002), but they were separated at some point in the past. An inventory of the materials in SPC002 is available in the library upon request.

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Related Materials

Related materials

At the Historical Society of Pennsylvania:

Balch Institute broadsides (Collection 3213)

Balch Institute broadside collection (Collection 3208)

Balch Institute collection of audio-visual materials on various ethnic groups (Collection 3209)

Balch Institute collection of ethnic ephemera (Collection 3451)

Balch Institute collection of ethnic movie and TV stills (Collection 3452)

Balch Institute collection of miscellaneous ethnic ephemera (SPC002)

Balch Institute ethnic calendars collection (SPC092)

Balch Institute ethnic comic books and strips collection (SPC237)

Balch Institute ethnic posters collection (Collection 3212)

Balch Institute Jewish greeting cards collection (Collection 3140)

Balch Institute miscellaneous graphic materials collection (Collection D0413)

Balch Institute postcard collection (Collection PG152)

Balch Institute reproductions of printed ephemera (PG047)

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Controlled Access Headings

Subject(s)

• Advertising--Brand name products--United States.
• Advertising--Periodicals.
• Ethnic mass media--United States.
• Ethnic press--United States--History--20th century.
• Mass media and ethnic relations--United States.
• Stereotypes (Social psychology) in advertising.

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Collection Inventory